Agile Product Management

Using Design Thinking to Create Value Products in the Lean Enterprise

In SAFe®, product managers play a key role in the trio of leaders, including architects and the Release Train Engineer. These roles work together to lead the Agile Release Trains (ARTs) in continuously delivering value.


In the Agile Product Management course, you’ll explore how to use design thinking to put your customers at the center and create products that are desirable, feasible, and sustainable. You’ll discover how continuous exploration fuels innovation. And you’ll explore how to define a vision, strategy, and roadmap to satisfy existing customers and attract new ones.

Attendees learn:

  • How to create innovation in the value stream
  • How to use design thinking to achieve desirable, feasible, and sustainable products
  • How to use product strategy to set clarity and direction for the ART
  • How to develop and evolve short-term roadmaps that result in long-term value

Agile Product Management answers the questions:

  1. How can I use design thinking to achieve customer centricity?
  2. How do I prepare a product strategy, vision, and roadmap for my ART?
  3. What are the right mindsets, skills, and tools to create successful products?

Languages available:

  • English

What’s included:

  • Course workbook and SAFe Studio access to help you prepare to take the certification exam, claim your digital badge, and tools to get started in your SAFe role
  • Remote learning via SAFe® Virtual Classrooms
  • One-year access to SAFe Studio with your first class attendance
    • Platform access to e-learning modules and curated members-only content to support your SAFe transformation
    • Member discussion forms to engage in ongoing conversations on the SAFe framework or how to better perform as part of an Agile Team
    • Curated content-playlists based on your interests and roles, including templated resources and facilitation guides to get you started
  • Access to content, tools, and resources you need to practice SAFe every day
  • SAFe® Agile Product Manager certification exam

Adapted for interactive remote learning with SAFe® Virtual Classrooms

What people say about Agile Product Management

“Course well organized and presented very well … group activities were good.”

What people say about Agile Product Management

“Course was well organized and explored various examples out of the standard study material. Study material is helpful to understand the integrities.”

SAFe® Release Train Engineer

Facilitating Agile Release Trains

Unique to SAFe®, the Release Train Engineer (RTE) is part of the trio of leaders, including product managers and system architects. This is critical in leading Agile Release Trains (ARTs) to deliver value. The RTE must create the right environment, have the right conversations, facilitate the right meetings, and gather the right people to make decisions based on the right data.


In the SAFe® RTE course, you’ll learn to execute SAFe and continuously improve PI Planning and other vital SAFe events. You’ll discover how to coach leaders, teams, and Scrum Masters in new processes and mindsets. And you’ll get the guidance and tools you need to work effectively in remote environments with distributed teams.

Attendees learn:

  • How to lead ARTs and large solutions in a SAFe organization
  • How to apply Lean-Agile knowledge and tools to release value
  • How to foster relentless improvement
  • How to build a high-performing ART by becoming a servant leader and coach

SAFe® Release Train Engineer answers the questions:

  • How do I plan for and execute a PI?
  • How do I create an environment of relentless improvement?
  • How do I lead and serve my ART?

Languages available:

  • English

What’s included:

  • Course workbook and SAFe Studio access to help you prepare to take the certification exam, claim your digital badge, and tools to get started in your SAFe role
  • Remote learning via SAFe® Virtual Classrooms
  • One-year access to SAFe® Studio with your first class attendance
    • Access to RTE Essentials Online Learning Series
    • Facilitation Guides for all ART events
    • Online collaboration tools for facilitating SAFe ART events, like PI Planning and System Demo
  • Access to content, tools, and resources you need to practice Scaled Agile Framework every day
  • SAFe® Release Train Engineer certification exam

Adapted for interactive remote learning with SAFe® Virtual Classrooms

What people say about SAFe® Release Train Engineer

“Mastering the role definitely comes with practical experience, however, this was certainly a 100% life skill foundation.”

What people say about SAFe Release Train Engineer

“I really appreciate the RTE role and how SAFe takes the best of Agile and Lean methodology.”

What people say about SAFe Release Train Engineer

“The course exercises were relevant and well paced to provide input and supplement our learning.”

What people say about SAFe Release Train Engineer

“It reminds RTEs of the importance of coaching, how to manage conflicts, and building high performing teams.”

What people say about SAFe Release Train Engineer

“Highly recommend this one!”

SAFe® for Teams

Establishing Team Agility for Agile Release Trains

What does it mean to be part of an Agile team on an Agile Release Train (ART) that delivers value to customers? SAFe® for Teams covers the tactical skills to be a high-performing member of an ART. The course also gives you the guidance and tools to work effectively in remote environments with distributed teams. Get the most out of your learning experience by taking it in context with your team and other teams on your ART.


SAFe for Teams will teach you how to plan and execute work, how to apply Scaled Agile Framework® and Agile principles, and how to continuously improve. Taking Scaled Agile Framework® for Teams gives your team the collective knowledge to collaborate effectively, do the best possible work, and hit the ground running before your next planning event.

Attendees learn:

  • Your role on the team and your team’s role on the ART
  • How to apply SAFe principles to scale Lean-Agile delivery
  • How to plan and execute iterations and PIs
  • How to continuously improve the ART

SAFe® for Teams answers the questions:

  • How does an Agile team function inside of an ART?
  • How do we as an Agile team plan and execute iterations and the PI?
  • How do we work with other teams on the ART to effectively deliver value?

Languages available:

  • Brazilian Portuguese, English, French, German, Japanese, Korean, Simplified Chinese, and Spanish

What’s included:

  • Course workbook and SAFe Studio access to help prepare you to take the certification exam, claim their digital badge, and tools to get started in your SAFe role
  • Remote learning via SAFe Virtual Classrooms
  • One-year access to SAFe® Studio with your first class attendance
    • Platform access to e-learning modules and curated members-only content to support your SAFe transformation
    • Member discussion forms to engage in ongoing conversations on the SAFe framework or how to better perform as part of an Agile Team
    • Curated content-playlists based on your interests and roles, including templated resources and facilitation guides to get you started
  • Access to content, tools, and resources you need to practice SAFe every day
  • SAFe® 6.0 Practitioner certification exam

Adapted for interactive remote learning with SAFe® Virtual Classrooms

What people say about SAFe® for Teams

“I really enjoyed the course. It’s changed my perception on ways of working for the better.”

What people say about SAFe for Teams

“The course provided me with invaluable knowledge to excel in my day-to-day job activities.”

What people say about SAFe for Teams

“I loved every single minute of it. Outstanding.”

What people say about SAFe for Teams

“I found the course to be very helpful and interesting, I can see and understand the need for SAFe after taking this course.”

What people say about SAFe for Teams

“This curriculum and training program were very well organized for those already knowledgeable and practicing Agile, as well as beginners.”

Lean Portfolio Management

Aligning Strategy with Execution using the Scaled Agile Framework

Aligning strategy with execution is critical to any organization’s success and a key aspect of Scaled Agile Framework®. With a Lean Portfolio Management (LPM) approach, you can collaborate across silos, empower teams, and organize around value to adapt to what customers want, faster.


The Lean Portfolio Management course helps executives, project management officers (PMOs) and other key stakeholders plan dynamically and be flexible enough to adjust initiatives and budgets as the market changes. The LPM course provides the guidance and tools attendees need to work effectively in remote environments with distributed teams. You’ll learn how to connect portfolio strategy and initiatives to the agility planning and execution of work, how to integrate feedback from participatory budgeting, and how to adapt to change while maintaining your funding vision and roadmap.

Attendees learn:

  • How to connect the portfolio to the enterprise
  • How to maintain portfolio vision and roadmap
  • How to establish Lean budgets and guardrails
  • How to create portfolio flow

Lean Portfolio Management answers the questions:

  • How do I connect strategy to execution?
  • How do I manage flow and solve perpetual overload?
  • How can I fund and govern dynamically?
  • How does Lean Portfolio Management fit into SAFe?

Languages available:

  • Brazilian Portuguese, English, French, German, Japanese, Korean, Simplified Chinese, and Spanish

What’s included:

  • Course workbook and SAFe Studio access to help you prepare to take the certification exam, claim your digital badge, and tools to get started in your SAFe role
  • Remote learning via SAFe® Virtual Classrooms
  • One-year access to SAFe Studio with your first class attendance
    • Complete LPM Practice Guide to help plan and execute a successful LPM adoption
    • Platform access to e-learning modules and curated members-only content to support your SAFe transformation
    • Member discussion forms to engage in ongoing conversations on the SAFe framework or how to perform better as part of an Agile Team
    • Lean Portfolio Manager certification exam
    • Access to the optional Getting Started with LPM Workshop

Adapted for interactive remote learning with SAFe® Virtual Classrooms

What people say about Lean Portfolio Management

“A vastly different viewpoint to the rest of the SAFe content … LPM focuses on the mostly invisible funding and governance. Not many other Agile frameworks address this vital component.”

What people say about Lean Portfolio Management

“Enjoyed LPM considerably.”

What people say about Lean Portfolio Management

“This course is very appropriate for my job and will guide me to make better decisions.”

SAFe® Scrum Master

Applying the Scrum Master Role within a SAFe Enterprise

The SAFe® Scrum Master course equips attendees to coach Agile teams to deliver business value at scale. The course teaches you the tactical skills needed to be an effective Scrum Master in a SAFe organization. It also gives you the guidance and tools necessary for working in remote environments with distributed teams.


If you want to become a certified scrum master with the skills to help leading companies succeed with Agile and scrum, the SAFe® Scrum Master course is for you. Learn how scrum masters empower and lead Agile teams. Understand how to facilitate Agile events like iteration planning, team sync, and iteration retrospectives. And discover how to help teams plan and complete their work using SAFe Scrum and SAFe Kanban. You’ll also learn the principles of servant leadership, so you can help develop high-performing, engaged, continuously improving teams in your own organization.

After taking the course, you’ll know how to:

  • Empower and lead an Agile team
  • Facilitate Agile events like iteration planning, team sync, and iteration retrospectives
  • Help teams plan and complete their work
  • You’ll also learn the principles of servant leadership, which are crucial for key SAFe team roles. These skills will enable you to develop high-performing, engaged, and continuously improving teams in your own organization.

Attendees learn:

  • How to facilitate Scrum events
  • How to support PI execution
  • How to coach teams to improve constantly
  • How to implement DevOps for continuous flow and delivery

SAFe® Scrum Master answers the questions:

  • How do Scrum Masters facilitate planning and execution of work during a PI?
  • How do you coach and lead Agile teams inside a SAFe enterprise?
  • How do you become a servant leader to build a high-performing team?

Languages available:

  • Brazilian Portuguese, English, French, German, Japanese, Korean, Simplified Chinese, and Spanish

What’s included:

  • Course workbook and SAFe Studio access to help prepare you to take the certification exam, claim their digital badge, and tools to get started in your SAFe role
  • Remote learning via SAFe® Virtual Classrooms
  • One-year access to SAFe® Studio with your first class attendance
    • Team Event Facilitator Guides
    • Online collaboration templates for all SAFe team events
    • Toolkits to help prepare and execute PI Planning
  • Access to content, tools, and resources you need to practice SAFe every day
  • SAFe Scrum Master certification exam

Adapted for interactive remote learning with SAFe® Virtual Classrooms

What people say about SAFe® Scrum Master

“I enjoyed this [SAFe Scrum Master] SSM course so much, I feel like picking up an SSM role immediately.”

What people say about SAFe Scrum Master

“The course boosted my motivation and gave me many new insights into the role of a scrum master.”

What people say about SAFe Scrum Master

“A strong focus on how the scrum master can develop themselves, grow and help the teams become high-performing teams.”

What people say about SAFe Scrum Master

“Excelente curso. Gracias por la información, estaremos llevando todo esto a la práctica.”

SAFe® Product Owner/Product Manager

Delivering Value through Effective Planning Interval Execution

What skills do you need to deliver value in an Agile enterprise? The SAFe® Product Owner and SAFe® Product Manager (POPM) course covers the tactical responsibilities of these roles in the Agile Release Train (ART). The course and resulting certification give you the guidance and tools to work effectively in remote environments with distributed teams.


Learn how product owners and product managers should work together to achieve the best possible customer and business outcomes. The SAFe POPM course will teach you how to adopt a customer-centric approach to building products, using the Scaled Agile Framework® to deliver more value, faster. Topics covered in this course include the daily role of POs and PMs; collaborating with engineering teams and business stakeholders; how to write epics, features, and stories; and how to design, prioritize, build, test, and deliver products with increased productivity and higher quality.

Attendees learn:

  • How to perform the role of a PO and a PM on a daily basis
  • How to put the customer at the center of your design, build, and test process
  • How to prepare for and lead PI Planning
  • How to decompose Epics to Features and Features to Stories
  • How to collaborate with Agile teams to forecast work

SAFe® POPM answers the questions:

  • How do POs and PMs plan and execute work during a PI?
  • How do I integrate a customer-centric mindset to deliver products customers want?
  • How do you connect SAFe Lean-Agile principles and values to the PO/PM roles?

Languages available:

  • Brazilian Portuguese, English, French, German, Japanese, Korean, Simplified Chinese, and Spanish

What’s included:

  • Course workbook and SAFe Studio access to help you prepare to take the certification exam, claim your digital badge, and tools to get started in your SAFe role
  • Remote learning via SAFe® Virtual Classrooms
  • One-year access to SAFe Studio with your first class attendance
    • Product Management Video playlist and customer research tools to support product owners in their role
    • Platform access to e-learning modules and curated members-only content to support your SAFe transformation
    • Member discussion forms to engage in ongoing conversations on the SAFe framework or how to better perform as part of an Agile Team
    • Curated content-playlists based on your interests and roles, including templated resources and facilitation guides to get you started
  • Access to content, tools, and resources you need to practice SAFe every day
  • SAFe Product Owner/Product Manager certification exam

Adapted for interactive remote learning with SAFe® Virtual Classrooms

What people say about SAFe® POPM

“Much better context in how POs and PMs should work together as well as align on value delivery outcomes when implementing SAFe.”

What people say about SAFe POPM

“Enjoyed the course. Thought I knew a lot about Agile but went to a whole new level.”

What people say about SAFe POPM

“Best training and we had lots of discussions about practical scenarios during this training.”

Implementing SAFe®

Achieving Business Agility with the Scaled Agile Framework

Ready to lead a Lean-Agile transformation? Need a deeper understanding of the Scaled Agile Framework? Looking to teach SAFe courses yourself?


Implementing SAFe® offers attendees the broadest level of insight into each layer of a SAFe implementation. This course and resulting certification will help you understand the roles of each person in a SAFe organization and then plan and guide a SAFe transformation. It’s also the first step toward becoming a certified SAFe Practice Consultant.

You’ll learn how to identify value streams, launch agile release trains, optimize flow, and apply OKRs to Strategic Themes that define the targeted outcomes for the SAFe transformation. You’ll also practice the principles of Agile product management and product delivery. If you’re looking for a comprehensive and practical understanding of how to help an organization achieve business agility effectively, Implementing SAFe® is the right course for you.

Attendees learn:

  • How to coach a SAFe transformation
  • How to launch Agile Release Trains
  • How to Organize around Value Streams
  • How to build solutions with Agile Product Delivery
  • How to empower a Lean portfolio
  • How to understand each role within a SAFe implementation

Implementing SAFe® answers the questions:

  • How do I plan and coach a SAFe transformation?
  • How can I demonstrate your expertise in and promote business agility?
  • How do I build successful solutions using Agile product management principles and skills?

Languages available:

  • Brazilian Portuguese, English, French, German, Japanese, and Simplified Chinese

What’s included:

  • Course workbook and SAFe Studio access to help you prepare to take the certification exam, claim your digital badge, and tools to get started in your SAFe role
  • Remote learning via SAFe® Virtual Classrooms
  • One-year access to SAFe Studio with your first class attendance
    • All the materials that you need to get started as a SAFe Trainer including complete trainer guidance and online enablement
    • Downloadable toolkits to help you prepare, facilitate and take action from key SAFe activities like Organizing Around Value
    • Platform access to e-learning modules and curated members-only content to support your SAFe transformation
    • Member discussion forms to engage in ongoing conversations on the SAFe framework or how to better perform as part of an Agile Team
    • SAFe Practice Consultant (SPC) Certification Exam

Adapted for interactive remote learning with SAFe® Virtual Classrooms

What people say about Implementing SAFe

“It was a very qualitative, successful training! I had some fears upfront about the ‘online’ formula but that didn’t bother me after all!”

What people say about Implementing SAFe

“Terrific and challenging course that provides all the theoretical and practical knowledge required to build mastery in this domain. Delighted to join the club of SPCs.”

What people say about Implementing SAFe

“Enjoyed the course and the learning journey! Refreshed a lot of knowledge on agile development and added a lot of knowledge of its scaling potential. I am eager to apply my knowledge!”

What people say about Implementing SAFe

“I loved this class. Highly recommended to progress in your journey.”

March Launch

March 2023 Launch

We’re unveiling the latest evolution of SAFe® in March. New updates will deepen SAFe’s impact and help reshape the way you approach transformation.

When:

March 15, 2023, 12:00 pm – March 15, 2023, 1:00 pm MST

Where:

Remote

Who:

Agile Coach, Consultant, Product Manager, Product Owner, Release Train Engineer, SAFe Program Consultant, Scrum Master

Event Overview

Join our virtual event on Wednesday, March 15, at 12:00 PM MDT/6:00 PM GMT to see the full launch and learn what it means for your organization. Sign up to receive a reminder one hour before the event to ensure you don’t miss it.

Shared Objectives and Collaborative Sense-Making: Key to Success – SAFe Best Practices

product owners (POs) and product managers (PMs)

Welcome to the third post in our series about SAFe best practices to create a healthy relationship between product owners (POs) and product managers (PMs) that helps to achieve business agility and drives product success. You can check out the previous post here.

In this post, we’ll dive into examples of how you might find yourself in the feature In this post, we’ll dive into examples of how you might find yourself in the feature factory described in our first post. Plus, we’ll offer some thoughts about how to get back to strong PO/PM relationships and focus on delivering value.

Scenario One: Who are you talking to?

Picture this: You’re a PM at a company that’s designing a new app. In the spirit of customer centricity, you’re actively getting feedback. You’re regularly talking to a couple of hyper-engaged customers from Company X. It’s a large company and you’ve got a strong relationship with one of their internal champions who’s easy to get in touch with. During one of these customer feedback sessions, a developer on your team joins the call, too. Afterwards, while you’re confident things are headed in the right direction, your developer wonders out loud why the customer thinks to feature A is great if she really hasn’t used it yet.

Contacting the same customer for feedback on every new thing your company is working on isn’t the best approach. Why? If you’re not careful, you might end up thinking about her as representative of all the rest of your customers with the same job title. That’s likely not the case, so you should also be talking to customers at different companies with different needs for whatever it is you’re building. Another thing to think about: if it’s just you talking to the same customer all the time, you’ll often believe that your organization is always building the right thing. Inviting other people in your organization to collaborate with you on those customer calls might uncover a different perspective, as your developer did in the previous scenario. Having those two or three perspectives in the room is greater as a whole than as individual viewpoints.

Scenario Two: What are you measuring?

product owners (POs) and product managers (PMs)

Picture this: Your organization developed a page on a website and is seeing 20 percent user adoption on that page. As the PM, you think that’s successful because you’re hitting a key performance indicator (KPI) revealing that 20 percent of people logging in are using the page. But your PO feels that’s not necessarily true because the metric represents the same handful of people logging in, not 20 percent of overall users, which is how they interpreted the KPI of “20-percent adoption.” To address the data conflict, you and the PO look at the feature to see what the details of the KPI were. Turns out there aren’t any details, nor is there any mention of baseline metrics. So, neither of you know if the page was successful or not, or if you should pivot or persevere, or what to compare the data to. And the team’s efforts turned into a feature factory because the goals were really about getting the features out the door instead of the goals themselves.

It seems really apparent that PMs and POs need to agree on what measurements translate to a successful outcome, and how they’ll be tracked and interpreted. But we often skip over that part, just assuming all that will be obvious when the time comes. But actually, that assumption often leads to data conflicts. Aligning on metrics is hard work. You may not even know exactly how to measure success yet and you might have to slow down before you speed up, but agreement is critical to avoid future data conflicts.

Get smart 

The same applies to determining the goal of the work and the value to the customer using SMART objectives. Many of us are familiar with these. But really, how often do you and the team take the time to get alignment and a clear, shared understanding of all the details of your objective? Is it specific, measurable, achievable, realistic, and time-bound (SMART)? Or is it just specific but not measurable?

And remember, it’s ok to fail, as long as you’re learning and applying what you learn to improve. The learning part is only possible in a culture that allows for failure, for example, where you’re not hitting the metrics. It’s a culture where people don’t feel the need to mess with the data or avoid committing to a measure from the beginning. It’s part of the innovation process to fail. If the culture doesn’t allow for that, then you’ll get a culture of people that skip that step on purpose to make it look like they’re successful..

The trap of the feature factory is easy to fall into. I hope now that you have a clear path to: 

  • Improve how you collect and perceive customer feedback
  • Write clearer KPIs with baseline metrics
  • Clearly define and align on SMART goals across teams

Armed with this information, you can better recognize the trap, and use your PO/PM relationship to stay out of it. 

Check back soon for another post in our PO/PM success series.

About Lieschen Gargano Quilling

Lieschen Gargano is an Agile coach

Lieschen Gargano is an Agile coach and conflict guru—thanks in part to her master’s degree in conflict resolution. As the scrum master for the marketing team at Scaled Agile, Lieschen loves cultivating new ideas and approaches to Agile to keep things fresh and exciting. She also has a passion for developing best practices for happy teams to deliver value in both development and non-technical environments. Fun fact? “I’m the only person I know of who’s been a scrum master and a scrum half on a rugby team.”

View all posts by Lieschen Gargano Quilling

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POs and PMs: A Dynamic Duo – SAFe Best Practices

Welcome to the second post in our series about SAFe best practices to create a healthy relationship between product owners and product managers that drives product success. You can read the first post here.

I’ve heard lots of metaphors used to describe the relationship between a product owner (PO) and a product manager (PM). One of my favorites is oil and vinegar—separately, they’re just liquid on a salad, but mix them together and you’ve got a great dressing.

POs and PMs - A Dynamic Duo

A PO and a PM working together creates a positive tension that leads to a great relationship—despite different opinions—that’s in others’ best interests. But combining the PO and PM into one role is a recipe for disaster. 

I know because I experienced the trouble firsthand.

Think about the core responsibilities for both roles:

  • Be the voice of the customer
  • Analyze data
  • Manage backlogs
  • Make customers happy
  • Organize cross-team syncs
  • Create roadmaps
  • Support planning
  • Seek out competitive intelligence
  • Aid support escalations
  • Help sales activities

One person simply can’t do all these activities in a typical work week. When I’ve been in this situation, I found that the urgent, tactical things come first as people clamor for responses, feedback, and direction on their daily work—ultimately causing important strategies to suffer. Some days, I’d already made two to three stressful decisions before morning tea and was expected to make more at strategic levels. I quickly experienced decision fatigue. When your company and solution are small, you might be able to do it all, but it doesn’t scale.

There’s a strong stereotype that PMs need to be mini CEOs and be just as stressed out. That’s not sustainable as a product person. When a PM is also doing the work of a PO, expecting them to do strategy and manage the team backlog throughout the PI isn’t realistic. You miss the strategic work, you miss pivot-or-persevere opportunities. I’d often ask myself, “Am I really looking at the big picture or just surviving?” 

The power of an Agile team is that it’s a high-functioning group that collaborates. And when the PO and PM roles are performed by two different people, they can work together to support those teams, and ultimately, the organization. When I was a PO working with a PM to deliver a new onboarding experience for our product, we stayed in sync. I focused on what our technology allowed and what the team could implement. She focused on market impact and educating our sales team. We had healthy, productive conversations with positive conflict about what should happen next, and split the duties of attending meetings. All while continuing our business-as-usual activities and still finding time to recharge for the next day.

POs and PMs - A Dynamic Duo

If you’re a leader, avoid having one person take on both roles. If you’re doing both of these jobs, don’t. Perhaps there’s someone in your organization who can help you by serving informally in the other role. Finding the balance that I just described is key to your and your product’s success. POs and PMs don’t have to be in the same places but they need to connect, be aligned, and maintain that positive tension. It’s why we teach these roles together in our SAFe POPM class—you need to know how to best collaborate with your peer PO or PM to excel.

If you’re free on August 26 at 6:00 PM MDT, join Lieschen and I at an online Agile Boulder meetup where we’ll talk about this very topic.

Check back soon for the next post in our series about shared objectives and collaborative ‘sense making.’

About William Kammersell

William Kammersell is a Product Manager and SAFe® Program Consultant (SPC) at Scaled Agile

William Kammersell is a Product Manager and SAFe® Program Consultant (SPC) at Scaled Agile. With over a decade in Agile software development, he loves researching customer problems to deliver valuable solutions and sharing his passion for product development with others. William’s journey as a developer, scrum master, Agile coach, product owner, and product manager has led him through a variety of B2B and B2C industries such as foreign language learning, email marketing, and government contracting.

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